smoov
BRAND IDENTITY & PACKAGE DESIGN
Smoov is a new razor brand that aims to reduce plastic waste by using metal razors with replaceable blades. The product's feel-good factor comes not only from its eco-friendliness but also from its groovy packaging. The visual branding system is designed to convey a sense of stylishness and sustainability that appeals to consumers who value both aesthetics and environmental responsibility.
Overview
Our approach for the visual branding system of Smoov was to create a sustainable and eco-friendly brand with a stylish and modern aesthetic. To achieve this, we incorporated a fluid pattern with dynamic curves that suggest movement and grace. The color palette features rich, dark shades that evoke a sense of sophistication and luxury. Throughout the design process, we aimed to appeal to consumers who prioritize both design and sustainability. The resulting brand identity exudes elegance and eco-friendliness, making it a standout option in the store.
