da bomb

BRAND IDENTITY & PACKAGE DESIGN

“da bomb” is a lip balm brand that brings excitement to daily lip care routines with its flavorful, bomb-shaped lip balms. The lip balms feature facial expressions that embody the brand's playful and expressive personality, making them perfect for people of all ages, especially kids.

Overview

With its fun shapes, bright colors, and expressive characters, “da bomb” stands out on the shelves as a unique take on lip care. The objective of this branding system is to effectively convey the brand's playful and expressive personality through the use of bright colors and an explosive pattern.

approach

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