Rescue atx dogs
BRAND IDENTITY
Rescue ATX Dogs is a nonprofit organization that is dedicated to saving Austin's dogs in crisis, one at a time. Rescue ATX Dogs is a nonprofit organization dedicated to saving Austin's dogs in crisis, one at a time. They focus on rescuing dogs at risk of euthanasia, facilitating personalized matchmaking, and offering multiple avenues for community members to take action and further support their cause.
Overview
The goal was to create designs for merchandise that were friendly, inviting, and aligned with Austin's funky aura. The goal is to capture the city's vibrant and eclectic spirit, similar to the "Keep Austin Weird" slogan, ensuring the merchandise stands out and appeals to the local community. This merchandise is to fund rescue efforts and to engage the community in raising awareness about the animal crisis. By infusing the designs with a playful aesthetic, the aim was to make the items desirable and fun, encouraging more people to support the cause and help provide safer options for Austin's dogs in need.