Roswell citrus co.

BRAND IDENTITY & PACKAGE DESIGN

Roswell Citrus Co. is a juice company located in Roswell, New Mexico, that offers refreshing juices and adventurous hard seltzers made with citrus fruits sourced from California. The company offers a fresh take on the town's history by incorporating unique citrus flavors with an extraterrestrial experience for customers from near and far. Whether you’re a local looking to quench your thirst or an adventurous traveler in search of something out of this world, Roswell Citrus Co. has something for everyone.

Overview

Roswell Citrus Co. aims to create a visually compelling brand that conveys a sense of fun and adventure through its vibrant colors and imagery. The brand combines an alien theme with a unique mix of citrus flavors to provide a distinctive and refreshing experience for its customers.

approach

Graphis new talent AWARDS 2023

Roswell Citrus Co. Branding - Honorable Mention

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